When surfaces take up space
Surfaces that resemble a work of art in terms of aesthetics and cannot be surpassed in terms of quality and functionality - a goal to which Hüttl has dedicated itself and completely reinterpreted the traditional craft of painting. Surface techniques, some of which have been developed by the company itself, interior design, furnishings and advertising technology complete the Hüttl product range and, in combination, make it possible to create extraordinary room concepts. The courage to think in new ways, a sense of materiality and a love of detail shaped us in the task of redesigning the Hüttl brand. To this end, we extensively researched the nature of materials and the impact of colours and structures, which were then reused in printed materials. The logo and visual identity were designed to be simple, in black and white, yet in an unusual form. The restraint is intended to create space for structures to be used in animations, advertising film, lookbook or business cards. In this way, the brand becomes something very expressive, yet artistic and timeless.