Modularity brings flexibility.
A consistent and recurring brand language is the backbone of consistent brand communication. This is not limited to the graphic appearance, but should ideally already be recognizable in the design of the product. This is also the case here with a commercial vehicle family. From the smallest helper to the big brother, all vehicles have the same DNA. What's more, identical parts save costs and, when staged correctly, strengthen the consistency of the brand image. Industrial design in its purest form.