Oberdruck, a regional printing company, are true masters of their craft. However, they impress with much more than just printing; they impress with expression! Highlighting this expression was the objective of a complete rebranding and subsequent marketing campaign. The logo is perceived as a sober, professional brand and skillfully combined with graphic elements representing abstracted color dots. It is kept simple in black and white to contrast the multitude of colors and structures that a printing company faces every day. A powerful campaign poses the question to famous artists: how would they “express themselves” using Oberdruck’s state-of-the-art technologies? How would Klimt or Picasso have expressed themselves? Definitely with expression! Curiosity, humor, innovation, and creativity have shaped the brand and the campaign, positioning Oberdruck as a regional printing company and a pioneer in their field.