When people with the same vision and complementary skills come together, great things can happen. That’s exactly what the Innos, the Economic Chamber of East Tyrol, and Stefan Moritsch had in mind when they brought the Peter Bruckner Award to life. The Peter Bruck- ner Award brings together craftsmen and designers, showcasing the limitless possibilities that arise when functionality and design are in harmony. The challenge in the design is to create a corporate identity that appeals to the various target groups equally. The down-to- earthness and honesty of craftsmanship, as well as the innovative thinking and uniqueness of design, come together in the corporate identity of the Peter Bruckner Award. In addition to the corporate identity, we accompany the event with a social media campaign and a book that represents the submitted ideas and the event itself.